The value of social media is shifting far beyond PR and marketing – and that’s good news for creative enterprises, says Nadia Mannell of Meltwater Group.
The Harvest mural seen from De Waal Drive. Photo © @makhulu_.
Since late 2013 I’ve been working on a pretty innovative project called #ANOTHERLIGHTUP, as project manager on behalf of Design Indaba and in collaboration with artist Faith47 and designer consultancy Thingking. #ANOTHERLIGHTUP is an exploration into how street art can leverage the power of crowd-funding to activate the public into helping create measurable change in their community. Basically we’re using street art and Twitter as a medium to raise funds for streetlights in a low-income community in Khayelitsha.